This page explains the analytics and marketing tools used on this site, what each one collects, how long the data is kept, and how to opt out. You can change your choice at any time using the Cookie settings link in the footer.
No cookie covered on this page is placed until you actively accept it. If you have not made a choice yet, or have chosen to reject, none of the tools below run.
Google Analytics 4
Purpose: helps us understand how visitors use this site (pages viewed, general traffic sources, device type) so we can improve it.
Data collected: pages visited, approximate location derived from IP address, device and browser type, referring site. If you have not consented, Google Analytics still receives a limited, cookie-free signal used only to estimate aggregate visit counts; it cannot be tied back to you individually or across visits.
Cookies: _ga, _ga_*.
Retention: up to 14 months.
Provider: Google Ireland Limited, part of Google LLC.
Opt out: use Cookie settings in the footer, or install Google's Analytics opt-out browser add-on.
HubSpot tracking
Purpose: lets us see which pages a visitor looked at before getting in touch, so our sales team has relevant context, and helps us measure which marketing efforts bring visitors to the site.
Data collected: pages visited, approximate location derived from IP address, device and browser type, links clicked.
Cookies: hubspotutk, __hstc, __hssc, __hssrc.
Retention: up to 13 months.
Provider: HubSpot Ireland Limited.
Opt out: use Cookie settings in the footer.
LinkedIn Insight Tag
Purpose: measures how visitors from our LinkedIn campaigns interact with the site, and lets us reach relevant professional audiences with future campaigns.
Data collected: page visits, device and browser type, approximate location derived from IP address, and, if you are logged into LinkedIn, your LinkedIn membership information.
Cookies: bcookie, bscookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory.
Retention: between 24 hours and 2 years depending on the cookie.
Provider: LinkedIn Ireland Unlimited Company, part of Microsoft.
Opt out: use Cookie settings in the footer, or manage ad preferences directly in your LinkedIn account settings.